Jakarta, February 21, 2025 – HJ, a modest fashion brand born from Hijacket, proudly presents its upcoming exclusive collection, FLUORESCENCE: Where Modesty Blooms Radiantly, at the prestigious MUFFEST+ (Muslim Fashion Festival) 2025. The event will take place at the Jakarta Convention Center (JCC) - Hall A on Friday, February 21, 2025, at 2:00 PM WIB. This collection represents the fusion of elegance, freedom, and modernity in modest fashion, featuring dynamic silhouettes, soft pastel colors, and sophisticated artistic details.

Inspired by the beauty of spring filled with hope, Fluorescence brings designs with smock pintuck touches, floral embroidery, and pleated accents that embody both softness and strength in harmony. Each look in this collection is designed to make a statement for modern Muslim women who want to appear modest, stylish, and full of character.

HJ: A New Journey Complementing Hijacket

MUFFEST+ 2025 is not just a fashion stage for HJ but also the official launch moment of HJ by Hijacket—not as a replacement but as an extension that expands Hijacket's presence in the modest fashion world. HJ stands for Hijacket Journey, a meaningful journey to empower Muslim women through fashion that is not only modest and stylish but also boosts confidence.

The spirit of “Empower Modesty”, which we have instilled from the beginning, does not stop at jackets—we aim for more. While Hijacket has been a pioneer in hijaber jackets, HJ emerges as an expansion to complement hijab wearers in every aspect of their lives. From jackets for travel protection to scarves, inner caps, socks, hijabs, abayas, dresses, and perfumes, HJ provides daily comfort and elegance.

HJ is not a transformation of Hijacket but an expansion that enriches modest fashion choices. We continue to uphold Hijacket as the iconic hijaber jacket brand, while HJ takes modest fashion to a broader level, covering various product lines that complete the hijaber lifestyle.

Collection Highlights at MUFFEST+ 2025

On this runway, HJ will showcase several signature collections with distinctive features:

✨ Lumora Set – Soft elegance in a combination of cropped outerwear and flowy dress with smock pintuck accents, creating a timeless feminine impression.

✨ Magnora Set – A balance between modesty and modernity, featuring a floral-embroidered textured outer and a graceful pastel-tone dress.

✨ Petale Set – Representing the beauty of blooming flowers, consisting of a lightweight outer vest, a flowy blouse, and a tiered skirt that adds graceful volume.

✨ Serenza Set – A fusion of edgy and modest, with an asymmetrical hoodie, puff sleeves, and wide pants, offering a modern sporty look.

✨ Fleuris Set – Softness in every step, with a short floral-embroidered outer and a flowy puff-sleeved dress.

✨ Camora Set – A chic sporty touch with a hoodie outer, a minimalist blouse, and a flowy skirt, creating a casual yet stylish look.

✨ Lavine Set – Exploring texture and volume, featuring a bold cape outer and pants with unique smock pintuck and pleat details.

✨ Amarine Set – Modern elegance wrapped in a tailored bomber jacket, a smock blouse, and wide-leg pants with utility pockets.

Message Behind the Collection: Empowering Modesty

With this collection, HJ is not just presenting fashion but also a journey and self-expression. Every detail in the Fluorescence collection reflects a harmony between modesty and freedom of expression, giving Muslim women the space to appear confident, elegant, and true to the values of modest fashion.

Co-Founder & Owner of HJ, Sylviana Tifanni, stated, “We want to prove that modest fashion is not just about clothing but also a statement of self. Through this collection, we aim to inspire Muslim women to find their elegance in a style that remains syar’i, modern, and full of character.”

Witness the Beauty of Fluorescence at MUFFEST+ 2025

This fashion show marks an important milestone for HJ in elevating modest fashion to a higher level. With innovative designs, premium materials, and a timeless dreamy aesthetic, HJ is ready to become a global modestwear icon. Witness the Fluorescence collection at MUFFEST+ 2025, where modesty blooms radiantly!

For more information, please contact:

📞 0821-1661-4575 (PR Leader of HJ and Hijacket)

📧 partnership@mangprang.id

🌐 hijacket.co.id

📷 Instagram: @iwearhj

About HJ

HJ is a modest fashion brand born from Hijacket, with a mission to provide stylish and comfortable modest wear. While Hijacket remains the go-to choice for hijaber jackets, HJ complements the industry with a broader range of Muslim fashion collections, meeting the daily needs of Muslim women. With over 8 years of experience in the Muslim fashion industry, HJ continues to innovate and bring collections that suit the modern lifestyle.